Afterwards, Ells created a board of directors and business plan, raising an additional $1.8 million for the company. To fund additional growth, Ells' father invested $1.5 million. The second store opened in 1995 using Chipotle's cash flow, and the third was opened using an SBA loan. After one month, the original restaurant was selling over 1,000 burritos a day. Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. In 1993, Ells took what he learned in San Francisco and opened the first Chipotle Mexican Grill in Denver, Colorado, in a former Dolly Madison Ice Cream store at 1644 East Evans Avenue, near the University of Denver campus, using an $85,000 loan from his father. There, Ells observed the popularity of the taquerías and San Francisco burritos in the Mission District. Afterward, he became a line cook for Jeremiah Tower at Stars in San Francisco. Steve Ells attended the Culinary Institute of America in Hyde Park, New York. The first Chipotle, near the campus of the University of Denver In May 2018, Chipotle announced the relocation of their corporate headquarters to Newport Beach, California, in Southern California, ending their relationship with Denver after 25 years. With more than 2,000 locations, Chipotle had a net income of US$475.6 million and a staff of more than 45,000 employees in 2015. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations. Founded by Steve Ells on July 13, 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. Ĭhipotle was one of the first chains of fast casual dining establishments. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper. Chipotle operates restaurants in the United States, United Kingdom, Canada, Germany, and France. ( / tʃ ɪ ˈ p oʊ t l eɪ/, chih- POHT-lay), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer. ShopHouse Southeast Asian Kitchen (2012–2018)Ĭhipotle Mexican Grill, Inc.Here's what it's like to order from a Chipotlane. With digital sales exploding, Chipotle announced plans to hire 10,000 new employees to handle digital sales this summer. That section is focused on making mobile and delivery orders, the kind that would make up business at a Chipotlane. Chipotle locations also run a second assembly line behind the scenes dubbed the "digital make line" in 2019. Even salad chain Sweetgreen is jumping on the trend.Ĭhipotle works on an assembly line type model, where customers move down the line of ingredients to choose what they want in a burrito or bowl. McDonald's, already a drive-thru heavy hitter with 25,000 worldwide, says that 70% of sales in top markets are drive-thru orders. Drive-thru orders have grown across the fast-food industry since the pandemic closed many dining rooms. The expansion comes as fast-food and fast-casual brands across the country are optimizing drive-thrus. Read more: Shake Shack, Panera, and Chipotle open drive-thrus to keep up with fast-food rivals like McDonald's and Taco Bell According to analysts from Stifel, Chipotle shows some of the"most compelling unit growth prospects" based on the success of Chipotlanes. With promising results from the fourth quarter of 2020, the new drive-thru lanes look like a key to the chain's continued success. CEO Brian Niccol said in an earnings call that Chipotle plans to more than double its locations. Now, the brand is investing in building more online-order only "Chipotlanes" and opening new locations. Chipotle's digital sales exploded during the COVID-19 pandemic, making up more than half of sales in 2020. I visited one in Canandaigua, New York to document the experience.īy early 2019, Chipotle had 10 US Chipotlanes, and executives told Insider that they planned to open dozens more, while also investing in digital ordering. Visit Business Insider's homepage for more stories.Ĭhipotle joined other fast food brands investing in drive-thru technology and online ordering with Chipotlanes.Chipotlanes are part of the trend of fast-food chains investing in drive-thru and app technology.I tried out the new Chipotlane in Canandaigua, New York.Chipotle added drive-thrus to some locations, called Chipotlanes. ![]() Account icon An icon in the shape of a person's head and shoulders.
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