OVERALL THE BEST TIMES TO POST ON SOCIAL MEDIAĮach social platform has its own benefits depending on your goals, content type and audience. You can also use Sprout Social’s guide on the best time to post as a starting point before you find what works best for your business and industry. So ideally, you should look at your post-performance to get valuable data about the perfect post timing for your business. While your choice of platform and your industry both matter, your audience activity plays the biggest role. Best times to post on TikTok have several different effective factors. This platform offers plenty of value for brands and businesses. The optimum time is Tuesday at 9am, with other high engagement times to include the rest of the morning and Wednesday between 8-10am. For the tech industry, Twitter is abuzz throughout the week.For non-profits and charities, the best time to post is Wednesday at 7am.For retailers, the best time for consumer goods to post is Sunday at 11am, with Friday being the day with the lowest engagement.Tuesday and Wednesday are the best days to post on Twitter, with Saturday getting the least engagement.Worst days to post on Twitter: Sundays.Best days to post on Twitter: Tuesdays and Wednesdays.Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.With 500 million tweets sent every day, Twitter makes for perfect social listening and presents an opportunity for brands to engage directly with audiences. Tuesday at 10pm also sees are fairly high opportunity for engagement. Wednesday 10-11am, Friday 7-10am and Saturday 7-11am are also popular times. For tech, post on Wednesdays between 6-9am.For non-profits and charities, the best time to post is Wednesday at 2pm.Although Sunday has the least engagement, there is a high engagement time period on Saturday mornings.For retailers, the best time for consumer brands is Wednesday at 3pm.Worst days to post on Instagram: Sundays.Best days to post on Instagram: Tuesdays and Wednesdays.to 1 p.m., and Thursdays and Fridays 10 a.m. Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m.Last year saw the launch of IGTV, while Stories has grown significantly, allowing brands and influencers to create video content in short and long-form format. There are now one billion monthly active Instagram users, with a median 1.60% engagement per post. For tech companies in B2B and B2C, Wednesday at 10am is the best time to post.For non-profits and charities, the best time to post is Wednesday at 8-9am.High engagement times include Wednesday and Friday mid-morning through to lunch, and Thursday at 5pm.For those in retail, the best times for consumer goods brands to post to Facebook are Wednesday at 1pm and Friday at 11am. ![]() ![]()
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